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    Guohua Joining Expo to Explore a New Horizon for Silk Road
    Release time:2017.04.28

    On April 12, Shanghai Aviation Electric Co., Ltd. (SAE) affiliated to Aviation Industry Corporation of China (AVIC) and China Council for the Promotion of International Trade (CCPIT) jointly held a press conference in Beijing to sign a cooperation agreement, upon which AVIC SAE officially became a gold sponsor for China Pavilion in Astana EXPO 2017 and, in the meantime, laser projects of Guohua subordinated to AVIC SAE will also become the designated products for China Pavilion. It is known that, for the Expo 2017, China Pavilion only designates 6 gold sponsors and AVIC SAE is one of them. By then, all the projection displays and integration solutions of China Pavilion will be realized via the Guohua laser projectors of AVIC, which will also be the first time for China Pavilion in the expo to use the projection display device of an independent home-made brand.


    Zhou Pengcheng, the General Manager and Deputy Party Secretary of AVIC SAE, Wang Bo, the Deputy General Manager of AVIC SAE, and Qian Shiliang, the General Manager of AVIC Guohua (Shanghai) Laser Display Technology Co., Ltd. attended the press conference; in the meantime, Shu Huan, the Deputy Minister of CCPIT Trade and Investment Promotion Department, Fang Ke, the Deputy Director of Expo Affairs Office of Trade and Investment Promotion Department, Zhuo Yalan, the Vice President of China Cooperate Wanbo Group and the Deputy Director for Chinese Cuisine and Culture Pavilion in Astana EXPO 2017, Liu Bin, the Deputy Director of Large-scale Activity Office of Convention and Exhibition Department under China Chamber of International Commerce, and Peng Yunqi, the Deputy Director of Pavilion Construction Department under China Cooperate Wanbo Group jointly participated in the press conference on behalf of their respective organizations.


    At the press conference, Zhou Pengcheng, the General Manager and Deputy Party Secretary of AVIC SAE, delivered a speech on behalf of AVIC Guohua. Reviewing the indissoluble bound with the expo, he pointed out that supporting the expo and participating in the construction of China Pavilion were the social responsibilities that should be assumed by SAE as a state-owned enterprise, as well as represented the positive response made by SAE to the state’s “Belt and Road Initiative” strategy and AVIC’s strategic development. Shu Huan, the Deputy Minister of CCPIT Trade and Investment Promotion Department, also gave a speech on behalf of CCPIT, extending heartfelt gratitude to AVIC SAE’s great support for China Pavilion in this Expo and wishing the cooperation a complete success.


    After the leader of each party addressed the conference, Wang Bo, the Deputy General Manager of AVIC SAE, and Fang Ke, the Deputy Director of Expo Affairs Office of Trade and Investment Promotion Department, acting as the representatives of both parties, signed the agreement, making AVIC SAE an official gold sponsor for China Pavilion in Astana EXPO 2017.

    The press conference drew quite a bit of media attention. Wen Wei Po, International Business Daily, Sina, Tencent, Huanqiu.com, Sohu, Netease, China Economic Net, People.cn, Headlines Today, Projector-window, HC Network, IT168, PConline.com.cn, AVQ, PjTime, Itavcn.com, Caigou.com.cn, ZOL, PC World, ProAV China, Ty360.com, InfoAV, ZDM, Beareyes.com, www.21csp.com.cn and so on (nearly 30 media) attended the press conference. After the conference, several media jointly conducted an exclusive interview to the three leaders of SAE present at the conference.


    It is learned that Astana EXPO 2017 will be the first expo held in a Central Asian country. Central Asia is not only a traditional way leading to the Silk Road, but also an important part of the “Silk Road Economic Belt”. Therefore, to enthusiastically participate in and sponsor construction of China Pavilion in Astana Expo is a specific initiative taken by SAE to boost AVIC’s implementation of the state’s “Belt and Road Initiative” strategy, as well as a specific measure employed by SAE to fulfill the national CMI (civil-military integration) further development strategy.

    Along with the constant deepening and expanding to the national strategy of “Belt and Road Initiative”, the Silk Road Economic Belt will once again generate extraordinary vitality and influence and AVIC SAE will take the opportunity of being a gold sponsor for China Pavilion in Astana Expo to make “Guohua” shine through the Silk Road and bring the world with an amazing visual experience.






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